Lasting Businesses
Not Laptop Life-Style Fantasies

A biweekly 5-minute newsletter for freelancers and early solopreneurs who want to build a solid, thriving business.

SOLO BY DESIGN NEWSLETTER

    Each issue breaks down the strategy, structure, and emotional drivers behind decisions.
    Because independence doesn’t happen by accident.

    Hello!
    I’m Ricardo.

    BUSINESS STRATEGIST FOR SOLOPRENEURS

    I help experienced professionals build solo businesses that actually work, with clear offers, strong positioning, and simple systems you can rely on.

    If you’re ready to stop guessing and start building with direction, you’re in the right place.

    • "You are speaking to me!"

      Eleanor Mayrhofer
      Digital Strategist & Founder

    • "It feels like a hug!”

      Angelica Sivieri
      Coach and Facilitator

    • “Brilliant advice!”

      Dr. Nia-Thomas
      Interim CEO & Operations

    • “I can take action after reading.”

      Rita Fernandes
      Psychologist & Educator

    • “The cartoons crack me up”

      Maria John
      Digital Copywriter

    • “Helped me figure out my offer!”

      Giuseppe Césare
      Strategist & Product Designer

    • Structuring offers that actually sell

    • Positioning beyond freelance rates

    • Designing dependable revenue systems

    • Spotting emotional triggers in decisions

    • Building independence with intention

    What solopreneurs learn every two weeks

      • “Your content inspired me to make the move into solopreneurship”

        Stephanie Leue CPO & Product Leader